RECENT WINNER OF 2 bronze effie awards & 1 silver effie award as well as a CMA Silver.
At times, the internet can be a scary place. Especially if you gamble. Illegal gambling websites endanger players’ privacy and operate with questionable financial fairness. There’s so much you can lose by choosing to play on one of them. But that’s a problem. Many players don’t realize they have a choice. Play Alberta is the province’s only safe, secure, and regulated gambling website; however, only 24% of gamers are even aware that exists. Play Alberta had to increase its awareness and fast. So, it turned to a genre as scary as illegal gambling websites — horror flicks. Focussing on recognizable moments from iconic movies like The Shining, Scream, and The Warriors,
Play Alberta created a series of scare-inducing spots to tackle common safety and security issues that its illegal competitors present. In the end, our ‘scare tactic worked. PlayAlberta.ca saw a 58% increase in site traffic. Players got the message. There’s a better way to play.
