McCANN MUGSHOT REBRAND

In 2016, our agency went through a complete rebrand and went from being known as MacLaren McCann to simply McCann. Our rebranding party coincided with the Calgary Stampede, so we decided to bring the midway into our office with a twist on a crowd favourite we named Mug Shot. Contestants threw branded baseballs at our old MacLaren McCann coffee mugs. Participants won a new McCann mug symbolizing a fresh start.